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{\789108986Document created in earlier version microsoft office word.To view or edit this document, please click ("Enable editing") from the yellow bar aboveASSIGNMENTMCS 473: MARKETING MANAGEMENT & STRATEGYSTUDENT NAME: Frank HuttonSTUDENT No: 20724414INDEX No: 5056120CENTRE: GREENFIELDS1. i. Guerilla marketing strategy refers to a surprising advertising strategy and with unconventional interactions to promote the products and services. Guerilla marketing strategy is publicity practices, low-cost marketing advertising, very much local target, and getting quick attention. Consumer research is a systematic process to understand the consumer's preferences, attitudes, motivations, buying behaviors of targeted consumers. Consumer research is the scientific process that improves the demand for the product by successfully observing and understanding the customer's practices. Consumer research keeps focusing on consumer trends with the help of a variety of data, direct interaction with customers, tracking company sa
Developmental Stage
Introduction stage
growth stage
maturity stage
Decline stage. Every product will definitely pass through the decline stage or it will face an end. This happens due to several factors like lack of proper market research, technological degradation, changing preferences of the consumers, and certain natural factors that are beyond the control of the manufacturers. Now let us get to know about the marketing mix. The marketing mix is the set of tactical marketing tools used by the company to produce a desired response from its target audience. It consists of everything that a company can do to influence the demand for its product. The four Ps of the marketing mix are: - a) Product b) Price c) Place d) Promotion Product is the good or service that the company is planning to provide to its target customers. The product must be designed in such a way that it meets the expectation of the customers. Aspect like quality, quantity, color, design, brand name, packaging, etc. come into play. Price is the value that the company fixes for the product. Credit t
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